Bretman Rock

 ( American Catholics ) 

Rock grew up Catholic. He said of his family, "they always knew I was gay" and "have always supported me." Rock's fascination with makeup began in the Philippines watching his grandmother put on makeup. Rock's parents divorced when he was a child, after his father's affair with the housekeeper. Rock moved to Hawaii at the age of seven. His family faced financial hardship and he failed a class because he could not afford school supplies. Rock played sports while growing up including baseball, soccer, cross-country, and volleyball. At Campbell High School, he was on the track team.

His younger sister, Princess Mae, and her daughter, Cleo, and their cousin, Keiffer ("Miss K"), frequently appear in Rock's videos, such as for mukbang. His friend, Larry, and his former editor, Agatha Danglapin, also made several brief appearances in his videos. Though he rarely features other influencers on his channel, Rock has collaborated with James Charles, Bella Poarch, Nikita Dragun, and Chelsea Handler.

In 2017, Time magazine recognized him among the 30 Most Influential Teens. He was also included in Forbes "30 Under 30 Asia – Media, Marketing, & Advertising" list in 2018.

In June 2019, Rock was featured on the Pride Month cover of Gay Times. In September 2019, Rock attended his first New York Fashion Week where he collaborated with stylist Andrew Gelwicks.

Rock played the role of "The Playboy" in the ten-episode fourth season of the YouTube Premium web series Escape the Night, released in July 2019. In December 2019, MTV announced that Rock would be the star of the next season of the YouTube show, No Filter.

In Early 2020, Rock launched his makeup collection in collaboration with wet n wild cosmetics. He had a February 2020 press tour in Los Angeles with brands like Buzzfeed, Condé Nast, Hearst, and more, to promote the line.

On May 9, 2020, Rock appeared as a guest star on the third episode of James Charles' YouTube Originals series, "Instant Influencer". In November 2020, Rock launched his eyewear collection, specifically sunglasses, in collaboration with Dime Optics, a Los Angeles-based brand. He released six frames, four of which were launched at Dime Optics, while two were launched exclusively at Revolve.

On May 14, 2021, Rock had a cameo in Bella Poarch's music video for her debut single, "Build a Bitch", alongside other internet personalities. In June 2021, Rock was nominated for an MTV Movie and TV Award for the Breakthrough Social Star category. He was announced as the winner on the day of the ceremony.

In August 2021, Rock made a cameo appearance in the music video for Sub Urban and Bella Poarch's song, "INFERNO". He also participated in a stream promoting the video.

In October 2021, Rock became the first openly gay man to feature on the cover of Playboy magazine. He collaborated with Wanderlust Creamery in 2023 to create an ice cream flavor, "Da Fruity Salad", in celebration of Filipino American History Month.

In a 2023 interview with Them magazine, Rock said he left the beauty community in 2021 because "white people ruined" it, as it became a "money industry" with widespread drama and apologies among its members.